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THE HISTORY OF THE JAPANESE BRAND
Kihachiro Onitsuka founded his athletic shoe manufacturing company in 1949 in Kobe, Japan. However, it was not until 1979 that the company was renamed Asics by its creator to correspond to the Latin acronym “Anima Sana In Corpore Sano”, which means a “healthy mind in a healthy body”. In May 1990, Asics founded the Research Institute of Sports Science in Kobe to continue improving its sports shoes and textiles. Developing tennis shoes and clothing for several decades, Asics has convinced players with its high-quality products and sponsors several professionals such as Matteo Berrettini, David Goffin, Novak Djokovic and Alex De Minaur.
ASICS TENNIS SHOES
Asics tennis shoes are appreciated by players for their performance and design. Foot ventilation, cushioning, stability and resistance: the Japanese equipment manufacturer has for many years been improving its models for men, women and children and for all surfaces and clay. The brand can thus cover the needs of all tennis players through its different ranges.
ASICS GEL AND FLYTEFOAM TECHNOLOGIES
The performance of Asics tennis shoes is based on a large number of technologies that have been integrated into the shoe and improved over time. The two best-known technologies are certainly Asics GEL and Flytefoam technology. The Asics GEL integrated into the back and front of the sole allows for better shock absorption and restitution of the energy caused by them. Flytefoam technology consists of a foam construction of the sole to provide a lighter shoe with better impulses.
ASICS GEL RESOLUTION
Worn by Matteo Berrettini, the Asics Gel Resolution tennis shoes are designed to provide stability and incomparable comfort. They are appreciated by defensive players who use the baseline, move laterally and like to hit powerful shots.
ASICS COURT FF
Novak Djokovic's shoe! The Asics Gel Court FF shoes will be suitable for demanding players looking for a shoe that offers the best compromise between resistance, comfort and stability;
ASICS SOLUTION SPEED
The Asics Solution Speed shoes are a benchmark for all lively players looking for maximum speed on the pitch. Extremely comfortable, they are notably played by Alex De Minaur and are equipped with Asics Gel cushioning in the forefoot and heel.
ASICS GEL CHALLENGER
The Asics Gel Challenger will be aimed at club players looking to continue to progress with a quality shoe. Light and stable, they also provide a good compromise between stability and dynamism.
ASICS PADEL
Asics also offers several models of padel shoes in addition to models for tennis. These shoes are equipped with a sole designed for padel to offer players as much stability as possible on the courts. Gel Game, Gel Resolution, Gel Challenger: Asics offers its flagship ranges in a padel version.
ASICS TENNIS APPAREL
Tennis clothing must be breathable and eliminate friction so as not to disturb you during the match. To meet these criteria, Asics has also developed several technologies that the brand integrates into its clothing: innovative fabrics that get rid of moisture, breathable fabrics, sophisticated mesh, etc. The Asics MotionDry and Asics MotionCool technologies allow very good moisture wicking and better ventilation, the Asics MotionProtect technology consists of a waterproof and windproof fabric that will protect you from the cold.
ASICS MEN RANGE
T-shirts, shorts, jackets: you will find at Asics all the men's tennis clothing you need to create a complete tennis outfit. Different colors are available to suit all tastes and you can find the brand logo in a large print, or woven in a more discreet way.